Digital Marketing Specialist
1 week ago
About the Position:
We are seeking a Senior SEO Specialist to join our team at Hindustan Times. As a key member of our digital marketing team, you will be responsible for developing and executing SEO strategies that drive traffic and engagement to our website.
Key Responsibilities:
- Develop optimization strategies that increase our search engine results rankings
- Research SEO keywords to use throughout our website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Collaborate with other marketing professionals to align goals
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
- Collaborate with other teams to improve overall website performance
- Explore off-page activities and digital PR strategies that boost visibility
Requirements:
- 2-5 years of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics and Google Search Console
- Experience with tools such as Ahrefs, SEMrush, and Moz
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Deep understanding of technical SEO for large custom-coded websites
- Experience with enterprise SEO is a must
- Excellent written and verbal communication skills
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
About Hindustan Times:
Hindustan Times is a leading media company in India, with a strong presence in the digital space. We are committed to delivering high-quality content to our audience and are looking for talented individuals to join our team.
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