
Influencer Loyalty Solutions Manager
7 days ago
Job Summary
We are seeking a highly skilled and strategic influencer program manager to lead our innovative loyalty program for façade & window fabricators.
The ideal candidate will be responsible for cultivating non-price based value propositions that leverage technical expertise, digital solutions, and consumer insights to deepen engagement, enhance fabricator capabilities, and differentiate our offerings in undifferentiated markets.
- Loyalty Program Strategy: Develop and implement initiatives focused on technical certification, advanced training, exclusive digital resources, and collaborative innovation platforms to enhance fabricator expertise and project success without relying on price discounts.
- Digital Engagement & Enablement: Lead the deployment of digital tools that empower fabricators to optimize project delivery and showcase professionalism and technical expertise.
- Certification & Capability Building: Develop tiered certification programs recognizing fabricators for excellence in both technical expertise and professionalism, cementing their market leadership and reinforcing brand advocacy.
Key Responsibilities:
- Loyalty Program Strategy & Execution
- Drive Digital Engagement & Enablement
- Certification & Capability Building
- Support to Field Marketing Team
The successful candidate will use CRM systems and digital analytics to monitor engagement, gather feedback, track KPIs, and produce actionable reports to optimize loyalty initiatives. Additionally, they will provide enablers to the field marketing team to build sustained, consultative relationships with fabricators, offer strategic technical guidance, early access to new innovations, and platforms for peer collaboration and knowledge sharing.
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