Programmatic Marketing Strategist

2 weeks ago

Dombivli, Maharashtra, India beBeeProgrammatic Full time ₹ 1,00,00,000 - ₹ 2,50,00,000

We are seeking an experienced Account Manager/Group Head for our Programmatic Buying team.

Key Responsibilities:

  • Develop and implement a comprehensive digital marketing roadmap involving DV360, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage and optimize App Campaigns on DV360, focusing on reach, install, and conversion rates. Experience with linking App Analytics platforms to DV360 is also required.
  • Create ad tags and floodlight tags in CM/DV360 to track campaign conversions, audience activity, and integrate different platforms to import/export audiences and conversions.
  • Collaborate with internal teams to ensure the implementation of tracking mechanisms is completed.
  • Perform client account management responsibilities associated with display, TrueView, video, and search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads platforms.
  • Monitor accounts daily and monthly, analyzing metrics such as budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to inform optimization strategies.
  • Support creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  • Communicate with clients/POCs to ensure campaign achievements align with predefined goals.
  • Generate relevant reports at three stages of the campaign: before, during, and after. Audit advertising accounts and identify gaps in existing structures and targeting.
  • Plan, execute, and manage programmatic campaigns.
  • Understand performance across digital channels.

Requirements:

  • Strong understanding of digital marketing concepts and practices.
  • Experience with DV360 and Google Ads platforms.
  • Ability to analyze data and make informed decisions.
  • Excellent communication and project management skills.

What We Offer:

  • A dynamic and collaborative work environment.
  • The opportunity to work with cutting-edge technology and tools.
  • Ongoing training and professional development opportunities.

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