FoodTech Innovation Lead

13 hours ago

Salem, Tamil Nadu, India beBeeBrand Full time ₹ 90,00,000 - ₹ 1,20,00,000

About MetaMorph:

We empower innovative ventures to scale and succeed by putting people at the heart of their growth strategies. With a proven track record of supporting numerous businesses, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands.

Our Mission:

To bridge local farmers with urban consumers, delivering fresh, traceable produce directly to their doors.

The Role:

  1. In-depth understanding of customer behavior, preferences, and purchasing drivers.
  2. Proven ability to launch and scale successful products while delivering measurable, high-impact campaigns.
  3. Expertise in driving innovation, foot traffic, and search engine growth.
  4. Strong customer-centric mindset with ownership of content across all brand communication touchpoints.
  5. Develop and execute holistic brand strategies to drive growth, awareness, and engagement.
  6. Lead cross-functional teams to launch new products, campaigns, and customer initiatives.
  7. Leverage customer insights and market research to guide brand positioning and messaging.
  8. Collaborate with digital teams to optimize online presence and customer experience.
  9. Drive continuous innovation and experimentation to stay ahead of competitors.
  10. Monitor and evaluate brand performance using data-driven insights to refine strategies.

Requirements:

  1. Minimum 5 years in the consumer goods sector with leading brands
  2. 1–2 years in online brand management, ideally within a fast-paced, consumer-facing environment.

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