Senior SEO Director
3 weeks ago
As a seasoned SEO expert at ET Media Labs, you will be responsible for developing and executing cutting-edge SEO strategies to drive organic growth and improve online visibility for our clients.
Working closely with the performance marketing team, you will develop integrated strategies that maximize return on investment. This role requires in-depth SEO expertise, a data-driven mindset, and a passion for innovation in the ever-changing landscape of search engine algorithms and performance marketing.
Key Responsibilities:
SEO Strategy & Execution:
- Develop, execute, and manage comprehensive SEO strategies for multiple clients across various industries.
- Conduct in-depth keyword research, competitive analysis, and website audits to identify opportunities for organic growth.
- Optimize on-page and off-page elements, including technical SEO, content optimization, meta tags, link building, and mobile performance.
- Collaborate with the content team to ensure SEO best practices are implemented in writing, editing, and content publishing processes.
Technical SEO:
- Lead technical audits to ensure best practices for site architecture, crawlability, indexability, and load speed.
- Implement structured data, rich snippets, and schema markups to enhance SERP visibility.
- Work with web development teams to ensure technical SEO is incorporated into website updates and migrations.
Performance Tracking & Reporting:
- Utilize tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO software to monitor and analyze SEO performance.
- Provide detailed, data-driven reports on organic traffic trends, keyword rankings, conversion rates, and key SEO metrics.
- Develop actionable insights and recommendations to continually optimize SEO performance.
Collaboration & Leadership:
- Work closely with PPC and paid media teams to develop holistic strategies that balance organic and paid search efforts.
- Mentor and train junior SEO team members, providing guidance on best practices and industry trends.
- Lead client meetings and presentations, offering expert insights on SEO strategies, trends, and progress.
- Stay updated with industry trends and best practices.
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