E-commerce Growth Strategist

4 days ago

Bareilly, Uttar Pradesh, India beBeeStrategist Full time ₹ 30 - ₹ 50
Job Description

At our organization, we are seeking a strategic leader to spearhead our direct-to-consumer (D2C) business via our website and social commerce channels.

This role combines profit-and-loss ownership, performance marketing leadership, and content-driven commerce strategies to maximize revenue and profitability.

As the Lead - Website & Social Commerce, you will proactively drive business growth by experimenting with new models, collaborating with agencies and internal stakeholders, and delivering exceptional customer experience across all digital touchpoints.

Key Responsibilities:

  • Own profit-and-loss for D2C and social commerce channels ensuring profitable and sustainable growth.
  • Proactively drive business by exploring new commerce models, innovative campaigns to maximize revenue.
  • Optimize marketing spends while improving return on investment.

Website & Social Commerce Strategy:

  • Lead website strategy ensuring world-class user experience, fast checkout, and personalized journeys for customers.
  • Build and scale social commerce initiatives across Instagram, Facebook, YouTube, and emerging platforms.
  • Design content-led commerce campaigns that leverage brand storytelling to drive sales.

Performance Marketing & SEO:

  • Work closely with the performance marketing agency to drive customer acquisition, retargeting, referral, and affiliate programs.
  • Partner with the SEO agency to improve organic visibility, search rankings, and content performance.

Cross-Functional Collaboration:

  • Work with the product team to improve offerings like antivirus software using consumer insights to guide optimization.
  • Partner with Brand, IT, Strategy, and other stakeholders to ensure consistent brand messaging and commerce execution.

Analytics & Reporting:

  • Set up dashboards and reports to track key performance indicators like traffic, gross merchandise value, customer acquisition cost, customer lifetime value, return on ad spend, and social commerce contribution.
  • Present insights and recommendations to leadership for strategic decision-making.

Ecosystem Engagement:

  • Collaborate with influencers, marketplaces, affiliate partners, and other ecosystem players to drive both business and brand outcomes.

Key Deliverables:

  • Achieve D2C revenue targets and deliver profitable unit economics.
  • Grow social commerce revenue contribution to overall digital profit-and-loss.
  • Drive double-digit year-over-year growth in D2C transactions and customer acquisition.
  • Build a best-in-class website experience optimized for conversions.
  • Launch data-backed personalization strategies to increase retention and repeat purchases.

Required Skills:

  • Proven experience in profit-and-loss management and scaling D2C businesses.
  • Expertise in website commerce platforms (Shopify, Magento, WordPress).
  • Deep understanding of SEO, SEM, GEO, and social commerce ecosystems.
  • Hands-on knowledge of performance marketing tools and affiliate management.
  • Strong analytics capabilities with Google Analytics 4, Tag Manager, and heat-mapping tools.

Desired Traits:

  • Growth-driven constantly experimenting to find newer ways to scale transactions.
  • Creative yet data-backed decision-maker.
  • Excellent stakeholder management and influencing skills.
  • Passionate about combining storytelling with commerce.

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