Digital Performance Marketing Strategist

1 day ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000

Job Overview

We are seeking a seasoned Performance Marketing Specialist to spearhead our digital marketing efforts and drive business growth through innovative strategies.

  • The ideal candidate will lead, optimize, and scale paid campaigns to achieve maximum ROI, leveraging their expertise in performance marketing to inform data-driven decisions.
  • Collaboration is key, as they will work closely with cross-functional teams to develop and implement effective marketing plans that align with business objectives.
  • Analytical skills are essential for this role, as the specialist must analyze data to identify trends, opportunities, and areas for improvement, providing actionable insights to inform future decisions.

Key Responsibilities:

  • Develop and execute comprehensive performance marketing strategies that drive business growth and revenue.
  • Manage and optimize paid advertising campaigns across various channels, including social media, search engines, and display networks, ensuring maximum ROI.
  • Monitor and report on campaign performance, providing regular updates and recommendations to stakeholders.

Requirements:

  • Proven experience in performance marketing with a focus on digital channels, including paid social, search engine marketing, and display advertising.
  • Strong analytical skills, with the ability to interpret complex data sets and provide actionable insights.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams, including creative and strategic teams.

Preferred Qualifications:

  • Experience with marketing automation tools and platforms, such as Marketo or Pardot.
  • Knowledge of web analytics and data management systems, including Google Analytics and Adobe Analytics.
  • Proficiency in SQL and/or other programming languages, with experience working with large datasets.

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