Content Strategy Specialist
3 weeks ago
Job Description:
As a Content Strategy Specialist at TLC DigiTech Pvt. Ltd., you will be responsible for conducting market research to stay updated on current trends and target audiences.
You will create and manage content for various mediums, including collateral, campaigns, templates, web, and apps.
Coordinate with Hotel Marcoms for promotional emailers and notifications dissemination, work on blogs and organic content creation.
Develop content strategies for traditional and digital marketing channels, and content marketing and digital platforms.
Determine the best way for content to engage users, increase customer loyalty, generate leads, and measure brand awareness.
Work with cross-functional teams to establish and articulate internal and external key messages, and ensure content alignment.
Create SEO content for keyword research, information architecture, and usability best practices to deliver targeted content.
Manage content calendars for digital platforms and identify gaps in content to recommend new topics.
Test campaigns before going live.
Requirements:
- 5+ years of experience in writing content in the luxury domain.
- Excellent creative writing skills and impeccable command over English.
- Ability to give boring topics an interesting spin.
- Knowledge of current news and social media trends.
- Good interpersonal skills to work in a team.
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