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Senior Business Development Strategist

1 week ago

Chennai, Tamil Nadu, India Vish Gyana Technology Solutions Full time

Company Overview

Vish Gyana Technology Solutions is a pioneering technology solutions provider dedicated to delivering innovative digital solutions to global clients.

About the Role

We are seeking an experienced Senior Business Development Strategist with a proven track record in driving business growth through effective lead generation strategies. The ideal candidate will have expertise in identifying, engaging, and nurturing potential clients through various digital and outbound channels.

Responsibilities

  • Develop and execute targeted lead generation strategies to drive business growth
  • Identify and qualify potential leads through various channels, including cold emails, cold calls, and digital campaigns
  • Work closely with the sales and marketing teams to create targeted prospecting lists and campaigns
  • Manage and update CRM systems to track leads and ensure smooth pipeline management
  • Utilize SEO, PPC, Sales Navigator, and marketing automation tools to optimize lead generation efforts
  • Conduct market research and analyze industry trends, competitor strategies, and prospect behavior
  • Implement lead nurturing strategies to improve conversion rates and engagement
  • Evaluate the effectiveness of lead generation strategies and provide recommendations for improvement

Requirements

  • 5 to 5.5 years of experience in lead generation, business development, or sales prospecting
  • Must have previous experience in sourcing leads for software companies
  • Strong understanding of B2B/B2C lead generation tactics and demand generation strategies
  • Hands-on experience with CRM tools (HubSpot, Zoho, Salesforce, etc.) for lead tracking and pipeline management
  • Expertise in Sales Navigator, cold outreach (email & calls), and digital marketing strategies
  • Excellent communication and negotiation skills to engage with prospects
  • Ability to analyze lead data, metrics, and campaign performance to optimize strategies

Benefits

  • Competitive salary and performance-based incentives
  • Opportunity to work with cutting-edge technologies and global clients
  • Collaborative, growth-driven work culture with career advancement opportunities
  • Learning and development programs to enhance your skills in lead generation and sales strategy