Strategic Marketing Manager
6 days ago
FICO is a leading global analytics software company. We are seeking a seasoned Strategic Marketing Manager to drive pipeline growth and accelerate partner strategies in Asia Pacific.
The Opportunity
This role is ideal for a results-oriented marketing professional with experience in developing and executing segment and partner strategies. The successful candidate will be responsible for creating awareness among partners, generating opportunities, and working on go-to-market plans for new solutions.
Key Responsibilities
- Plan, manage, and execute marketing activities within budgetary guidelines and deadlines.
- Work with partners to develop joint marketing plans based on market trends and competitors.
- Maintain positive and productive relationships with Partner Account Managers, Regional Partner Directors, Inside Sales, and Partner Success Manager teams.
- Support partner events and manage partner marketing communications.
- Manage the global partner program to achieve revenue goals.
- Provide support in developing partner marketing strategies and campaigns.
- Evaluate the marketing performance of partners and recommend improvements.
Requirements
- Ability to plan, execute, and track results for any marketing activity.
- Experience with SFDC and Pardot.
- Strategic and results-oriented individual.
- Independent and resourceful person.
- Extensive marketing/partner marketing experience.
- Experience working with/for GSIs and Financial Services Processors.
- Good understanding of social media and digital marketing.
- B2B SaaS experience.
- Excellent written and verbal communication skills and strong attention to detail.
- Highly organized and experience in project management.
- Ability to travel.
About FICO
- An inclusive culture reflecting our core values: Act Like an Owner, Delight Our Customers, and Earn the Respect of Others.
- The opportunity to make an impact and develop professionally by leveraging your unique strengths.
- Highly competitive compensation, benefits, and rewards programs.
- An engaging, people-first work environment offering work/life balance, employee resource groups, and social events.
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