Digital Engagement Strategist

3 days ago

Cochin, Kerala, India beBeeLoyalty Full time ₹ 19,99,999 - ₹ 24,99,999
Loyalty and Engagement Manager

We are seeking a highly analytical professional to own and scale in-app user engagement, retention, and loyalty. This role sits at the intersection of marketing, product, and analytics—responsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base.

This is a dynamic opportunity to drive user engagement and retention through gamified experiences and loyalty mechanisms that turn transacting users into long-term brand advocates. The ideal candidate will have a strong background in marketing, analytics, and product development.

Key Responsibilities:
  • Design and execute app engagement strategies that increase daily active users, monthly active users, and session duration.
  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core KPIs: returning user percentage, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
  • Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.).
  • Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals.
Required Skills and Qualifications:
  • 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.
  • Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel.
  • Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution.
  • Experience in designing and tracking loyalty metrics, engagement frameworks, and reporting dashboards.
Benefits:

The successful candidate will have the opportunity to work with a dynamic and innovative company that is shaping the future of fintech.

We offer a collaborative and inclusive environment where employees can grow professionally and personally.

Other Opportunities:

The ideal candidate will be able to think creatively and bring new ideas to the table. If you are passionate about driving user engagement and retention, this could be the perfect opportunity for you.

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