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Chief Digital Officer

3 weeks ago

Mohali, Punjab, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,00,000

Digital Marketing Lead

We are seeking a Digital Marketing Lead to spearhead our social media presence and drive performance-driven strategies. This role will blend creativity with analytical mindset to enhance brand visibility and engagement.

Key Responsibilities:

  • Social Media Strategy & Execution: Develop and execute social media strategies to amplify our digital presence on platforms like Facebook, Instagram, LinkedIn, and emerging channels.
  • Performance Marketing Management: Plan, create, and execute performance-driven social media campaigns across Facebook Ads, Instagram Ads, LinkedIn, Google Search Ads, and display networks.
  • Content Creation & Community Management: Create, optimize, and schedule content tailored to social media platforms, ensuring it resonates with the target audience.
  • Analytics & Reporting: Analyze social media and ad campaign performance, providing detailed reports on key metrics like engagement, reach, click-through rates (CTR), cost-per-click (CPC), and conversion rates.

Required Skills & Qualifications:

  • Education: Bachelor's degree in marketing, Communications, Business, or a related field.
  • Experience: Minimum 3 years of hands-on experience in social media management, digital marketing, and performance marketing with knowledge on tools like Hootsuite, Buffer, Sprout Social.
  • Skills: Strong understanding of Google Ads (Search & Display), Facebook Ads Manager, and other social media ad platforms.
  • Soft Skills: Analytical mindset with a focus on metrics, data interpretation, and ROI.

Benefits:

  • Opportunity to take ownership of high-impact digital campaigns.
  • Collaborative, supportive work culture with opportunities to innovate.
  • Competitive salary, benefits, and growth potential.