PPC Specialist

3 days ago

Solapur, Maharashtra, India beBeeAdvertiser Full time ₹ 50,00,000 - ₹ 1,00,00,000
Senior Google Ads Associate Job Description

We are seeking a Senior Google Ads Associate to join our team. As a key member of our paid media team, you will be responsible for executing and optimizing paid media campaigns across Google Ads platforms.

  • Campaign Management: Manage paid campaigns across Google Ads Search, Display, YouTube, Shopping, and Bing to drive measurable results for clients.
  • Keyword Research & Campaign Setup: Create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
  • Client Strategy Development: Understand client business objectives and formulate effective PPC strategies and roadmaps to meet their goals.
  • Budget & Performance Management: Oversee budget allocation, monitor campaign performance, and optimize campaigns for better ROI.
  • Google Analytics & Reporting: Set up goals and funnels in Google Analytics, analyze campaign performance, and provide regular performance reports to clients on a weekly and monthly basis.
  • Optimization: Analyze account performance data and optimize campaigns across all channels (search, display, shopping, YouTube) to ensure maximum effectiveness and alignment with client objectives.
  • Trend Monitoring & Innovation: Stay updated with the latest trends in search engine marketing and digital marketing best practices to incorporate fresh ideas into campaign strategies.
  • Traffic Growth Strategy: Identify new opportunities to drive traffic growth across desktop and mobile platforms.
  • Alignment with Campaign Focus: Ensure that ads, keywords, and landing pages are aligned with the objectives and focus of the campaign.

Required Skills & Qualifications:

  • Strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing)
  • Hands-on expertise in PPC and Search Engine Marketing
  • Proficient in Google Analytics for performance analysis
  • Familiarity with Digital Marketing principles and tools
  • Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns
  • Skilled in Microsoft Excel for reporting and analysis
  • A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics

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