Product Innovation Leader

1 day ago


Delhi, Delhi, India HT Digital Streams Full time

Company Overview

HT Digital Streams is a pioneer in innovation, driving the advertisement industry forward. We are seeking an experienced and dynamic leader to spearhead the development, adoption, and refinement of our Customer Data Platform (CDP) and Ad Tech initiatives.

This role offers a unique opportunity to contribute to our innovative projects. It requires a collaborative leader who can work across teams to align our technology stack with business objectives and drive data-driven decision-making.

Job Description

We are looking for a seasoned Principal Product Manager to lead HT Media's CDP and Ad Tech solutions' product vision, strategy, and roadmap development. The ideal candidate will have a strong background in the advertisement industry, a deep understanding of leading CDP platforms, and the ability to harness the power of AI/ML technologies for advanced targeting and personalization.

The successful candidate will collaborate with engineering, marketing, growth, and product teams to ensure seamless integration and alignment of the CDP with business objectives. They will design and implement features to enrich audience data, enabling the platform to support advanced audience segmentation, targeting, and personalization.

Responsibilities:

  • Develop and execute the product vision, strategy, and roadmap for HT Media's CDP and Ad Tech solutions.
  • Collaborate with cross-functional teams to ensure alignment of the CDP with business objectives.
  • Design and implement features to enhance audience data and enable advanced audience segmentation, targeting, and personalization.
  • Establish key performance indicators (KPIs) and metrics to monitor the performance of the CDP and Ad Tech solutions.
  • Explore and implement AI/ML-based solutions for lookalike modeling, contextual targeting, and other advertising optimization use cases.
  • Work closely with engineering teams to implement event-driven architectures to support real-time data processing and targeting.
  • Conduct market research and competitor analysis to identify opportunities for product innovation.
  • Measure and analyze product performance to identify areas for improvement and optimization.

Salary Range: $120,000 - $180,000 per annum, depending on experience.

Benefits

We offer a competitive salary package, including a bonus structure based on individual and company performance. Our benefits include medical, dental, and vision coverage, as well as a 401(k) matching program.


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