Lead Fashion Communications Specialist

19 hours ago


Thiruvananthapuram, Kerala, India beBeeFashion Full time ₹ 15,00,000 - ₹ 20,00,000

Job Title: Fashion Public Relations Executive

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About the Role:

We are seeking a seasoned Fashion Public Relations Executive to spearhead communications and media strategy for fashion and lifestyle clients. The ideal candidate will have a strong network within the fashion media landscape and a deep understanding of the industry's trends, tone, and audience.

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Main Responsibilities:

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  • Media Relations & Thought Leadership: Build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
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  • PR Strategy: Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
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  • Event Management & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
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  • Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
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  • Content Creation: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
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  • Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
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  • Executive Support: Support fashion founders and brand leaders with media training, key message development, and interviews.
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  • Team Leadership: Guide a team of fashion PR professionals, encouraging creativity, strong execution, and industry insight.
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  • Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
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Qualifications:

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  • A minimum of 4 years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
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  • Strong media relationships with fashion publications.
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  • Proven success in leading PR for fashion events, product launches, and influencer campaigns.
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  • Excellent storytelling, writing, and visual communication skills.
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  • Deep understanding of fashion trends, consumer behavior, and brand building.
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  • Confidence in high-pressure environments and client-facing interactions.
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  • Ability to juggle multiple brands and projects in a fast-paced setting.


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