Content Strategy Director

2 days ago


Dindigul, Tamil Nadu, India beBeeCreative Full time ₹ 80,00,000 - ₹ 1,60,00,000

Job Description

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Develop and execute a content strategy that drives brand engagement and conversion across creative and performance marketing channels.

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  • Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.

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  • Drive consistency in brand voice and storytelling across all content formats.

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Creative Content Development:

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  • Ideate and execute content for website, email, blogs, landing pages, product pages, and brand campaigns.

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  • Create engaging narratives around hair health, product education, and customer stories.

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Performance Marketing Creatives:

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  • Lead the creation of ad copies, scripts, and creatives for paid campaigns.

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  • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.

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  • Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.

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Requirements:

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  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.

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  • Strong understanding of both brand storytelling and performance marketing content.

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  • Proven experience in managing and scaling small to mid-sized content teams.

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