Senior Digital Marketing Specialist – Search Engine Optimisation

4 days ago


Hubli, Karnataka, India beBeeArbitrager Full time ₹ 80,00,000 - ₹ 1,50,00,000
Job Title

Senior Media Buyer – Search Arbitrage and Meta Optimization

Role Overview

We are seeking a high-performing Senior Media Buyer to manage and execute large-scale Meta campaigns and other traffic sources with a focus on search arbitrage.

Key Responsibilities:
  • Plan, launch, and scale Meta ad campaigns for search arbitrage channels.
  • Set up campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking.
  • Optimize Meta campaigns for cost per click, click-through rate, and return on investment.
Campaign Execution (Meta-Focused)
  • Drive traffic to monetized landing pages using Meta, Taboola, Outbrain, and Google Ads.
  • Work with data providers to align campaign traffic sources and maximize earnings per click.
  • Balancing arbitrage economics: acquisition costs vs. revenue from search feeds.
Optimization & Analysis
  • Conduct daily performance reviews, optimizing bids, creatives, placements, and audiences.
  • Perform A/B testing for creatives, landing pages, and feed response.
  • Track and analyze performance using internal dashboards.
Strategy & Reporting
  • Develop campaign strategies based on ROI goals and media buying trends.
  • Monitor spend and performance metrics such as CPC, CPM, CTR, CPA, and EPC.
Qualifications & Skills
  • Bachelor's degree in Marketing or relevant field.
  • Minimum 1+ year of experience in search arbitrage, performance marketing, or PPC media buying.
  • Proven track record in executing high-performance campaigns on Meta and other ad platforms.


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