
Retail Growth Professional
1 week ago
The Area Business Manager plays a pivotal role in driving comprehensive business growth, operational excellence, and team development across a cluster of retail outlets within a designated region.
This role demands a blend of strategic planning, hands-on execution, and strong people management skills to achieve ambitious sales and profitability targets.
- P&L Management: Maximize the profitability of assigned stores by closely working with the business team to hit revenue and cost targets. Drive in-store sales through enhanced customer engagement while strategically managing operational costs.
- Change Management Leadership: Spearhead and implement business strategic initiatives and change programs within your area, ensuring smooth transitions and team adoption of new processes, technologies, and customer engagement strategies related to holistic health approaches.
- Employee Retention & Development: Recruit, develop, motivate, and retain high-performing store teams. Foster a positive, collaborative, and engaging work environment that encourages growth and reduces attrition, focusing on deep product and solution knowledge.
- Customer Experience & Retention: Ensure the delivery of an unparalleled customer experience across all stores, focusing on educating customers about personalized plans, driving strong customer engagement and retention that translates into increased online sales and brand advocacy for Traya Health.
- Performance Reporting & Insights: Analyze key performance indicators (KPIs) and operational data for your area, generating comprehensive reports, and providing actionable insights and recommendations to the business team, specifically relating to in-store customer journey, Hair Test conversions, and Hair Coach interactions.
- SOP Adherence & Operational Excellence: Ensure strict adherence to Standard Operating Procedures (SOPs) provided by the business team, maintaining consistent brand standards, visual merchandising guidelines, and operational efficiency that reflect Traya's scientific and holistic approach.
- Strategic Collaboration: Work closely with the business team to implement national strategies at a local level, providing valuable market feedback and contributing to the continuous evolution of our retail model for personalized health solutions.
- Market Intelligence: Stay informed about local market trends in health, wellness, and hair care, competitor activities, and customer feedback to inform regional strategies and contribute to broader business development for Traya.
- Audit Management: Be accountable for the successful execution of all internal and external audits within the area, including pre-audit preparation, active participation during the audit process, and diligent follow-up on all audit findings and recommendations to ensure timely closure.
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