Digital Marketing Strategist for Website Excellence

6 days ago

Pune, Maharashtra, India Unifrax Full time
Unlock Career Advancement as a Digital Marketing Strategist

Elevate your skills and expertise as a Digital Marketing Strategist at Alkegen, where innovation meets sustainability. Our team is seeking a highly motivated and experienced professional to oversee the maintenance and administration of our company website.

In this pivotal role, you will combine technical expertise with a marketing-minded approach to help advance our digital marketing strategies through website execution. Your primary responsibilities will include managing, governing, and optimizing the corporate website to enhance its overall performance.

Key Responsibilities:

  • Technical Website Management: Collaborate with internal and external partners to oversee day-to-day technical operations of company websites, ensuring optimal performance, security, and functionality.
  • Website Strategy: Develop and execute strategies to increase overall web engagement, including site navigation optimization, content accessibility, personalized user journeys, and load times.
  • Content Management: Work with internal partners to ensure timely and relevant content publication on regular cadence, maintaining a content audit process for accuracy and relevance.
  • SEO Optimization: Implement and refine SEO strategies to enhance website visibility and improve search engine rankings for non-branded keywords.
  • Performance Measurement and Analytics: Manage analytics tools to monitor user behavior, track performance metrics, and derive actionable insights to optimize the site and improve sales-qualified leads.
  • Conversion Rate Optimization (CRO): Identify opportunities for improving conversion rates through A/B testing, user feedback analysis, and strategic adjustments.
  • User Experience Enhancement: Continuously enhance the user experience by identifying and addressing usability issues and optimizing navigation flows.

About Alkegen

We are an innovation-driven leader focused on battery technologies, filtration media, and specialty insulation and sealing materials. Our diverse and inclusive culture drives growth and innovation, and we nurture it by actively embracing our differences and using varied perspectives to solve complex challenges.

Career Advancement Opportunities

As a Digital Marketing Strategist at Alkegen, you will have the opportunity to work with a talented team, develop your skills and expertise, and contribute to our mission of helping people breathe easier, live greener, and go further than ever before.

Requirements

To be successful in this role, you will need:

  • Minimum 6 years of hands-on execution experience in a digital marketing role.
  • Experience in web analytics and Google Analytics (GA4 preferred).
  • Experience working in multiple CMS systems (Drupal and Wordpress experience preferred).
  • Understanding of Data Architecture and Analysis.
  • Bachelor's degree in Web Development, Computer Science, Marketing, or a related field.

Estimated Salary: $120,000 - $150,000 per year

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