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Health Food Marketing Strategist

2 weeks ago

Delhi, Delhi, India A health food company Full time

About Us

We are a health food company dedicated to providing high-quality wellness products. Our mission is to promote healthy living through our products and services.

Job Summary:

We are seeking a Senior Marketing Manager to develop and implement innovative marketing strategies that drive product growth and strengthen our brand presence in the health food industry.

  • Marketing Strategy and Leadership:
    • Craft a comprehensive marketing strategy aligned with our business objectives and social mission.
    • Analyze market trends, consumer insights, and competitive opportunities to drive product innovation and growth.
    • Elevate the Brand:
    • Position our brand as a leader in the health food industry.
    • Maintain brand consistency across all platforms, including packaging, advertising, and digital media.

Key Responsibilities:

  • Digital Marketing Initiatives:
    • Oversee digital marketing initiatives, including SEO/SEM, performance marketing, email campaigns, and social media strategies.
    • Optimize online sales channels and leverage analytics tools to measure and improve customer acquisition, engagement, and retention.
  • Product Launch Strategies:
    • Collaborate with the product team to develop go-to-market strategies for new product launches.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 10+ years of experience in marketing, with at least 5 years in a leadership role (experience in FMCG or wellness industries is a plus).
  • Proven ability to develop and implement impactful marketing strategies that drive revenue and brand growth.
  • Expertise in digital marketing, including analytics, CRM, and e-commerce optimization.
  • Strong leadership and interpersonal skills, with the ability to inspire and mentor teams.
  • Possession of a passion for health and wellness, with an understanding of consumer behavior in this space.

We offer a competitive salary and performance incentives, the opportunity to lead marketing for a purpose-driven company with a strong social mission, professional growth in a dynamic and fast-growing industry, and a collaborative and wellness-focused work environment.