Consumer Experience Leader

16 hours ago

Bellary, Karnataka, India beBeeActivation Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title:

Senior Manager Consumer Activation

">Job Description:

This is a highly visible and challenging role that requires an experienced leader to spearhead consumer activation strategies across various channels. The Senior Manager will be responsible for developing and executing plans that drive business outcomes, improve brand health, and enhance customer engagement.

">Key Responsibilities:
  • Basis the brand plan, arrive at an annual set of activities/calendar and drive it to execution and measure the campaigns/understand the effect on the brands
  • For each Key sub-brand, ensure a clear strategy and role of activation to achieve business objectives and measure the impact on the brand
  • Build consumer database and retarget consumers in future
  • Drive Rural and Higher Participation in Mela/Fairs and explore regional festivals like Chatt Puja, Karva Chauth etc
  • Cost Optimization - Negotiation, cost-effective models
  • Identify new touch Points to Engage/Sample/Sell - Wedding planner, Cafeteria, Amusement Parks
  • Create campaigns using technology - AR/VR/Meta/Gaming or any other key technology and drive measurement. Disruption or Innovative ways of deployment (Improved Brand message & brand association than previous plan) Measure the impact - PR, integrated campaign, Measurement Study, overall participation, engagement, and productivity
  • Continuous consumer data base creation (%age of consumers met for any activity conducted) - Cover Behavioural questions/feedback questions
  • Ensure Finance Tracker, SOP adherence are periodically reviewed
  • Agency Management - new agencies/specialized agencies/regional agencies
  • Take up an activity to show case best practices done in the area of activation and digital activation project
"],

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