Digital Campaign Specialist

2 days ago

Guntur, Andhra Pradesh, India beBeeCampaign Full time ₹ 50,00,000 - ₹ 80,00,000

Job Description

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This role involves managing end-to-end campaign workflows, including targeting, segmentation, and personalization. We are seeking a skilled Adobe Campaign Manager to design, build, and deploy multi-channel campaigns across Email, SMS, Push, Direct Mail, and In-App platforms.

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Main Responsibilities:

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  • Campaign Management and Execution: Plan, execute, and monitor the success of multi-channel campaigns.
  • Design and Development: Build responsive email templates and configure personalization blocks, dynamic content, and message templates.
  • Segmentation & Targeting: Create customer segments using Adobe Campaign's data model and query capabilities (SQL) and leverage behavioural, transactional, and demographic data to build targeted lists.
  • Campaign Optimization & Reporting: Monitor campaign performance (delivery, open rates, click-throughs, conversions) and conduct A/B testing to provide insights for optimization.
  • Cross-Functional Collaboration: Partner with data, analytics, and IT teams to ensure smooth campaign execution and work with marketing stakeholders to translate business requirements into technical campaign setups.
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Required Skills & Qualifications:

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  • Experience in Adobe Campaign (Classic/v8) campaign execution and management.
  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
  • Understanding of data flows, customer journeys, and campaign automation.
  • Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).
  • Strong analytical skills and experience working with reporting & campaign optimization.
  • Excellent communication and project management skills.
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Nice to Have:

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  • Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).
  • Knowledge of HTML, CSS, JavaScript for email template troubleshooting.
  • Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).

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