
Ad Performance Specialist
1 week ago
As a Performance Marketer, you will be responsible for managing and scaling advertising campaigns for US-based clients.
The ideal candidate will have a strong foundation in digital marketing, hands-on experience with Ads, and a proven track record of generating qualified leads and delivering measurable ROI.
Key Responsibilities:
- Plan, launch, manage, and optimize advertising campaigns for B2B lead generation and brand awareness.
- Develop and implement audience targeting strategies tailored to US market segments.
- Collaborate with content and design teams to create high-converting ad creatives and messaging.
- Monitor campaign performance daily and provide actionable insights based on analytics.
- Run A/B tests to continuously improve ad performance, CTR, and conversion rates.
Required Skills:
- 3–6 years of experience in digital marketing with a strong focus on performance marketing.
- Minimum 2+ years of hands-on experience managing Ads (Lead Gen Forms, Sponsored Content, InMail, etc.).
- Proven experience working with US-based clients; understanding of US market and customer behavior is a must.
- Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
- Strong analytical skills and comfort with metrics, attribution models, and dashboards.
Nice to Have:
- Experience with other paid platforms (Meta, Google Ads, Twitter/X).
- Familiarity with marketing automation tools like HubSpot or Marketo.
If you're a results-driven performance marketer who excels in metrics and experimentation – we'd love to hear from you.
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