Visual Brand Strategist

3 days ago

Anantapur, Andhra Pradesh, India beBeePackaging Full time ₹ 9,00,000 - ₹ 12,00,000
Senior Graphic Designer Position Overview">

We are seeking an experienced and creative Senior Graphic Designer with a strong background in graphic design and product packaging.

This role involves designing high-quality visuals for digital and print media, as well as creating impactful packaging designs that reflect our brand's identity and resonate with our target audience.

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  1. Graphic Design Responsibilities
  • Create compelling and visually stunning graphics for digital platforms, including social media, websites, and email campaigns.
  • Design marketing materials such as brochures, flyers, posters, and other print collateral.
  • Collaborate with the marketing team to develop visual assets that enhance brand messaging and drive engagement.
Product Packaging Design Responsibilities
  • Lead the design process for product packaging, from initial concept through to final production.
  • Develop innovative packaging solutions that are not only visually appealing but also functional and aligned with the brand's identity.
  • Work closely with product managers to understand packaging requirements, such as materials, functionality, and user experience.
  • Create dielines, 3D mockups, and prototypes to visualize packaging concepts.
Brand Identity & Visual Consistency Responsibilities
  • Ensure all designs align with the brand's visual identity and guidelines.
  • Maintain a consistent style and quality across all graphic and packaging materials.
  • Contribute to the ongoing development and refinement of the brand's look and feel.
Project Leadership and Collaboration Responsibilities
  • Oversee and manage multiple design projects simultaneously, ensuring deadlines and quality standards are met.
  • Mentor junior designers and provide feedback to help them develop their skills.
  • Collaborate with cross-functional teams, including product, marketing, and sales, to align design work with broader company goals.
Trend Awareness & Innovation Responsibilities
  • Stay updated on the latest design and packaging trends, technologies, and best practices.
  • Bring fresh and innovative ideas to the team, exploring new design approaches to keep the brand relevant and engaging.
  • Experiment with new techniques and tools to elevate design quality and efficiency.

For this position, we seek candidates with a bachelor's degree in graphic design, visual arts, or a related field, and at least four years of experience in graphic design, specifically in packaging design. We require proficiency in Adobe Creative Suite, especially Illustrator, Photoshop, and InDesign, as well as knowledge of 3D modeling and mockup software for packaging.

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