Senior Marketing Insights Analyst

4 weeks ago


Bengaluru, Karnataka, India Genpact Full time

Job Overview

As a Senior Marketing Insights Analyst at Genpact, you will play a crucial role in enabling commercial analytics for sales and marketing teams. This position involves overseeing promotional activities, measuring and optimizing various marketing measures, HCP eligibility, and targeting.

Key Responsibilities

  • Develop and execute hands-on marketing analytics operations, including brand launch support, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement, Omni Channel analysis, and competitive analysis for pharmaceutical brands.
  • Use data-driven insights to make recommendations to measure and optimize salesforce promotion analysis using statistical techniques like MMX, Test control analysis, Optimization, key driver analysis, and communication with HCPs and internal partners.
  • Buildd and model a culture of questioning and constructive challenge to foster openness and candid dialogue.
  • Encourage accountability and responsibility that enables others to act with integrity.

Requirements

  • A minimum qualification of MPharma (with MBA), B.S. Information Systems, Computer Science/BE/B Tech or equivalent work experience in the requested field.
  • Familiarity with concepts of Machine Learning/Statistical Learning and AI and their application cases.
  • Experience in Pharmaceutical Marketing Analytics preferably for US-based clients.
  • Knowledge in analytical tools like Python/R/SAS.
  • Good verbal and written communication skills.

What We Offer

  • An estimated annual salary range of $120,000 - $180,000 based on experience.
  • A dynamic work environment with opportunities for growth and development.


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