Senior Visual Identity Specialist

7 days ago

Solapur, Maharashtra, India beBeeCreativeLead Full time ₹ 10,00,000 - ₹ 15,00,000

We're seeking a senior creative professional to drive the visual identity of our brand across multiple channels. This is a unique opportunity to collaborate with our leadership team and bring innovative ideas to life.

Job Description

The Creative Lead will oversee the development of engaging content, from social media and website creatives to marketing strategies and seasonal events. They will work closely with the marketing performance agency to monitor campaign achievements, audit execution, and optimize plans as needed.

Social Media & Website Creatives
  • Partner with the creative director to align on seasonal look & feel.
  • Manage end-to-end photoshoots (vendors, styling, HMU, production logistics) in order to deliver static images and videos for campaigns, social media, and product pages.
  • Coordinate with web designers and developers to ensure visuals meet both creative and functional needs.
  • Maintain periodic website updates to ensure alignment with branding and product vision, executing all non-coding website changes (banners, tiles, landing pages).
  • Create marketing and communication content to be used across the brand website and social media.
  • Regularly monitor and update social media platforms to ensure consistent, on-brand communication.
Marketing Strategy
  • Liaise daily with the marketing performance agency to monitor campaign achievement, audit execution, and optimize plans as needed across Meta, Google, and Myntra.
  • Plan and execute seasonal events and promotions (e.g., basket size growth, cart value uplift, festive campaigns) in line with sales targets.
  • Regularly analyze website performance and track competitor benchmarks to identify opportunities.
Required Skills and Qualifications

To succeed in this role, you'll need:

  • 4-5 years of experience in fashion/lifestyle creative execution and digital/social media marketing.
  • Educational background in Fashion Management, Digital Marketing or a related field, with a strong grasp of creative and branding skills.
  • Familiarity with Shopify (or similar e-commerce/content management platforms) and ability to manage on-site updates and merchandising tools.
  • Strong in photoshoot coordination, styling oversight, and content creation.
  • Comfortable working across creative, digital, and operational functions.
  • Analytical mindset with the ability to interpret performance data and translate into actionable strategies.
  • Highly organised, deadline-focused, and able to deliver high-quality output within budgets.
Why Join Us?

You'll play a pivotal role in shaping how our customers experience the brand — from the first impression to the final checkout. Working closely with leadership, you'll ensure every campaign, website update, and social media post reflects our branding vision while driving growth.

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