Visual Identity Lead

16 hours ago

Solapur, Maharashtra, India beBeeDesigner Full time ₹ 10,00,000 - ₹ 20,00,000
As a senior graphic designer, you will lead the visual identity of our brand.

Key Responsibilities:

  • Own the end-to-end design process for packaging, digital campaigns, website creatives, and offline collateral.
  • Develop and maintain a consistent brand identity across all consumer touchpoints.
  • Lead the design of social media content, ad creatives, landing pages, emailers, and influencer kits.
  • Work with product and marketing teams to bring campaigns to life with compelling visuals.
  • Translate consumer insights and brand strategy into innovative design concepts.
  • Mentor junior designers and freelancers; provide creative direction and feedback.
  • Stay on top of design, beauty, and D2C trends to keep the brand fresh and competitive.

Requirements:

  • A minimum of 4–6 years of experience as a graphic designer, with at least 2 years in a senior or lead role.
  • A strong portfolio showcasing branding, packaging, and digital campaign design.
  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus if you know Figma/Canva.
  • Experience designing for D2C, beauty, fashion, or lifestyle brands.
  • The ability to balance creativity with commercial goals (conversion, engagement, retention).
  • A strong eye for typography, color palettes, and visual storytelling.
  • Excellent communication and collaboration skills.

Nice to Have:

  • Motion graphics or video editing experience for social media.
  • Photography or art direction background.
  • Experience working in fast-paced startup/D2C environments.

By joining our team, you will have the opportunity to work on exciting projects and develop your skills in a dynamic and supportive environment.

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