Digital Marketing Strategist

2 days ago

Bengaluru, Karnataka, India beBeeprogrammatic Full time ₹ 20,00,000 - ₹ 25,00,000
Programmatic Buying Specialist

We are seeking an experienced Programmatic Buying Specialist to lead our digital marketing efforts. This key role involves developing and executing comprehensive digital marketing plans, optimizing for reach, install, and conversion rates.

Key Responsibilities:

  • Develop and execute digital marketing plans involving awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage app campaigns on DV360, integrating with App Analytics platforms.
  • Create and implement ad tags and floodlight tags in CM/DV360 to track campaign conversions, audience activity.
  • Collaborate with internal teams to ensure seamless implementation of tracking mechanisms.
  • Perform client account management responsibilities, structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads platforms.
  • Monitor accounts daily and monthly, analyzing budget caps, campaign pacing, lost bidding, impression share, and other key metrics.
  • Provide creative input to design teams for copy and graphical ad templates, including VAST, Rich Media, HTML5, static display creatives.
  • Communicate with clients/POC to ensure campaign achievements align with predefined goals.
  • Analyze performance across digital channels to optimize campaign effectiveness.
  • Prior experience working on performance-based campaigns is preferred.

Required Skills:

  • Programmatic Buying (Intermediate)
  • Experience working on DV 360
  • DV 360 Certified

Desirable Skills:

  • Google Campaign Manager (Intermediate)
  • Marketing

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