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We are seeking a seasoned marketing professional to lead and optimize our Meta advertising campaigns.
About the Role:
- Plan, launch, and optimize paid campaigns across Meta Platforms to drive conversions and maximize return on ad spend.
- Develop and implement full-funnel performance marketing strategies, including audience targeting, A/B testing, creatives, copy, and landing pages.
- Collaborate with cross-functional teams to craft compelling ad experiences that resonate with our target audience.
- Monitor and analyze campaign performance, taking action to improve click-through rates, conversion rates, cost per acquisition, and return on ad spend.
- Ensure consistency in brand messaging and campaign assets by working closely with design and content teams.
- Track and report campaign performance using tools like Google Analytics and Meta Ads Manager.
- Stay up-to-date on the latest ad platform features, trends, and algorithm changes.
Requirements:
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- 3–4 years of hands-on experience managing Meta Ads campaigns for B2C or travel brands.
- Proven ability to manage budgets and achieve strong return on ad spend.
- Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
