Digital Marketing Lead
2 weeks ago
About L&T Technology Services
L&T Technology Services is a leading provider of digital transformation solutions to the global industry. We are seeking an experienced Digital Marketing Lead to join our team in India.
Job Description
We are looking for a seasoned marketing professional with expertise in IT/Technology services business marketing. The successful candidate will lead all marketing activities for the Business Unit, focusing on go-to-market strategy, marketing & communication plans, account-based marketing, digital marketing, and social media initiatives.
The ideal candidate will have 5-10 years of experience in IT/Technology services business marketing, a strong understanding of the technology industry, and excellent written and oral communication skills.
Responsibilities:
- Develop and execute comprehensive go-to-market strategies for the Business Unit
- Create multi-channel integrated marketing programs and content collaterals to target clients and segments
- Manage market research, brand building, market positioning, deal support, and sales enablement for the industry group
- Lead account-based marketing, digital marketing, thought leadership, and social media initiatives for the industry group
- Analyse data, gain insights, course correct, and continuously improve processes to deliver improved quantitative and qualitative results
Requirements:
- 5-10 years of IT/Technology services business marketing experience
- B. Tech + MBA (Marketing/Sales, General Management, IT)
- Working knowledge or direct experience in Technology, IT or ER&D industry
- Excellent written and oral communication skills
- Proven stakeholder management and marketing programs management skills
- Experience in building multi-channel integrated marketing programs and all relevant forms of content and collaterals to target clients and segments
- Marketing technology and automation enthusiast
- High energy self-starter, passionate and a team-player
Salary Range: ₹1,200,000 - ₹2,400,000 per annum (estimated based on the location and industry standards).
About You:
We are looking for a talented marketing professional who is passionate about delivering exceptional results and driving business growth. If you have a strong background in IT/Technology services business marketing, excellent communication skills, and a proven track record of success, we encourage you to apply.
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