Digital Marketing Lead

2 weeks ago


Bengaluru, Karnataka, India L&T Technology Services Full time

About L&T Technology Services

L&T Technology Services is a leading provider of digital transformation solutions to the global industry. We are seeking an experienced Digital Marketing Lead to join our team in India.

Job Description

We are looking for a seasoned marketing professional with expertise in IT/Technology services business marketing. The successful candidate will lead all marketing activities for the Business Unit, focusing on go-to-market strategy, marketing & communication plans, account-based marketing, digital marketing, and social media initiatives.

The ideal candidate will have 5-10 years of experience in IT/Technology services business marketing, a strong understanding of the technology industry, and excellent written and oral communication skills.

Responsibilities:

  • Develop and execute comprehensive go-to-market strategies for the Business Unit
  • Create multi-channel integrated marketing programs and content collaterals to target clients and segments
  • Manage market research, brand building, market positioning, deal support, and sales enablement for the industry group
  • Lead account-based marketing, digital marketing, thought leadership, and social media initiatives for the industry group
  • Analyse data, gain insights, course correct, and continuously improve processes to deliver improved quantitative and qualitative results

Requirements:

  • 5-10 years of IT/Technology services business marketing experience
  • B. Tech + MBA (Marketing/Sales, General Management, IT)
  • Working knowledge or direct experience in Technology, IT or ER&D industry
  • Excellent written and oral communication skills
  • Proven stakeholder management and marketing programs management skills
  • Experience in building multi-channel integrated marketing programs and all relevant forms of content and collaterals to target clients and segments
  • Marketing technology and automation enthusiast
  • High energy self-starter, passionate and a team-player

Salary Range: ₹1,200,000 - ₹2,400,000 per annum (estimated based on the location and industry standards).

About You:

We are looking for a talented marketing professional who is passionate about delivering exceptional results and driving business growth. If you have a strong background in IT/Technology services business marketing, excellent communication skills, and a proven track record of success, we encourage you to apply.



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