Senior Insight Strategist

6 days ago

Ellore, Andhra Pradesh, India beBeeStrategic Full time ₹ 15,00,000 - ₹ 17,50,000
Job Overview

Title: Senior Manager Consumer Insights

We are seeking a professional with expertise in audience research and insights to join our Research & Strategy team. This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders.

The successful candidate will act as the bridge between the quantitative research team, qualitative researchers, and the programming strategy function — synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities:

  • Quantitative Analysis:

    • Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
    • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms
    • Insight Generation
    • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior
    • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.

  • Strategy & Narrative Building:

    • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
    • Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.

  • Cross-Functional Collaboration:

    • Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.
    • Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.
Requirements and Qualifications

To succeed in this role, you will need a strong background in statistics, data science, media studies, or a related field. You should have at least 12 years of experience in a media/entertainment environment with a focus on audience research and insights.

Key qualifications include:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
  • Collaborative mindset with the ability to work across diverse teams.
Preferred Qualifications

While not required, it would be beneficial if you had experience in broadcast, streaming, or digital content strategy, exposure to qualitative research methods, and prior work in fast-paced environments with content or creative teams.

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