Drive Demand Generation and Marketing Automation Excellence

1 day ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 18,00,000

Are you a marketing automation expert seeking a new challenge? We're looking for a highly skilled Marketo Campaign Specialist to join our team.

About the Role:

As a key member of our Marketing Operations team, you will be responsible for driving demand generation and marketing automation excellence across regions. Your expertise in designing, building, and managing end-to-end Marketo campaigns will help us deliver high-quality leads and support business growth.

Key Responsibilities:

  • Design and build engaging Marketo campaigns, including emails, landing pages, forms, and smart lists, to drive lead conversion and customer engagement.
  • Collaborate with cross-functional teams to execute campaign strategies, develop lead nurturing workflows, and optimize campaign performance.
  • Ensure data accuracy, compliance (GDPR, CAN-SPAM), and seamless integration between Marketo and CRM systems.
  • Monitor campaign metrics, analyze results, and provide actionable insights to improve future campaigns.
  • Maintain campaign calendars, ensure timely execution, and align with our overall marketing strategy.
  • Continuously optimize workflows and templates for better efficiency and performance.

Requirements:

  • Proven experience in Marketo as a core marketing automation tool.
  • Must be a Marketo Certified Expert or Specialist.
  • Strong understanding of B2B marketing, lead generation, and customer journey mapping.
  • Proficient in HTML/CSS for email and landing page customization.
  • Experience with CRM tools like Salesforce is a must.
  • Strong analytical skills with experience in campaign performance tracking and reporting.
  • Excellent communication, project management, and collaboration skills.

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