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5 days ago
Job Title: Music Programming Manager
Key Responsibilities- Content Strategy & Curation:
- Develop a comprehensive music programming strategy, defining the types of music showcased, timing, and target audience.
- Create editorial calendars for playlists, campaigns, seasons, and creator trends.
- Evaluate genre/mood/topic coverage to ensure alignment with business objectives (e.g., increased music for travel vlogs, corporate AVs).
- Team Leadership & Collaboration:
- Lead a team of curators, playlist editors, or content managers.
- Collaborate closely with Music Acquisition, A&R, Marketing, Product, and Data teams.
- Guide curation based on content gaps, data insights, or upcoming product features.
- User & Market Insights:
- Understand the needs of Hoopr's core users - Brands, Businesses, and YouTubers.
- Analyze data and analytics to inform curation decisions (e.g., track performance, playlist conversion rates).
- Stay up-to-date with content trends on TikTok, YouTube, Instagram, etc., and adjust programming accordingly.
- Campaigns & Discovery:
- Drive thematic campaigns like
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