Creative Director

Location : Kochi

Exp : 10+years

Creative Director

Responsibilities

• Oversee the quality, creativity and consistency of all visual deliverables across game and marketing projects
• Collaborate with Producers, Designers and Artists to create visually compelling graphics, animations and UI elements
• Develop concept art and visual direction for new game features, titles and marketing assets
• Define and maintain a cohesive visual identity across games
• Align the game's art style with core casino mechanics and player psychology
• Lead the creation of engaging win animations, bonus visuals and jackpot effects that enhance player satisfaction
• Direct the design of promotional assets- Ad creatives, videos and store visuals- that align with social casino trends and boost user acquisition
• Guide art for events, themed visuals, special offers and seasonal content to support monetization and retention goals
• Manage the art production pipeline, setting clear processes, guidelines and timelines
• Estimate and prioritize tasks to ensure on-time delivery without compromising quality
• Mentor, train and inspire the Art Team to continuously elevate their skills and performance
• Facilitate strong collaboration with development, product and marketing teams
• Stay current with visual, UX and casino art trends to keep our games visually competitive and genre-relevant
• Analyze the visual impact of art assets on key KPIs such as engagement, retention and monetization

Required Skills & Experience:

• 15+ years of relevant experience, including 10+ years in a senior or lead art role, preferably in games or interactive content
• A strong online portfolio showcasing game-related visual design, preferably in casino or F2P titles
• Proven experience in UI design, graphic design and visual storytelling for games
• Strong leadership skills with a track record of managing and growing creative teams
• Mastery of Adobe Creative Suite and other industry-standard art tools
• Fluency in English is essential, with excellent written and verbal communication as this position requires close collaboration with our US team and international partners
• Deep understanding of casino-themed visual elements like reels, glows, coins, tactile UI and celebratory effects
• Experience working on casino games, in either social or real-money formats
• Familiarity with F2P player behavior, art-driven engagement mechanics and monetization strategies
• Experience designing visuals for LiveOps events, in-game promotions and performance-driven creatives aligned with business objectives
• Ability to thrive in a fast-paced, multi-project environment and consistently meet tight deadlines
• Highly organized, proactive and a collaborative team player