Senior Marketing Communication Specialist

3 days ago


Ahmedabad, Gujarat, India HyFun Foods Full time
Job Title: Senior Marketing Communication Specialist

HyFun Foods is seeking a highly skilled Senior Marketing Communication Specialist to lead our marketing communications efforts.

About the Role

This is a critical position that requires a strong understanding of B2B audiences and communication tactics. The ideal candidate will have exceptional writing and editing skills, proven experience in managing creative campaigns, and proficiency in digital marketing tools, CRM platforms, and analytics.

Key Responsibilities
  1. Develop and implement comprehensive communication strategies that align with the company's goals and objectives.
  2. Craft compelling content such as social media posts, food recipe videos, brochures, presentations, newsletters, and WhatsApp community management.
  3. Ensure all communication reflects the company's tone, voice, and values.
  4. Create thought leadership content that establishes the brand's expertise in the industry.
  5. Act as a liaison between the company and its B2B stakeholders.
  6. Collaborate with sales, marketing, and R&D teams to align messaging with product offerings.
  7. Engage in regular interactions with clients to gather insights and feedback to tailor communication strategies.
  8. Plan and execute B2B campaigns across various channels, including LinkedIn, trade publications, email marketing, and webinars.
  9. Oversee the company's presence on industry platforms and forums, ensuring visibility and relevance.
  10. Utilize digital tools to analyze and optimize the performance of campaigns.
Requirements
  • Strong understanding of the B2B audience and communication tactics.
  • Exceptional writing and editing skills for crafting clear, persuasive, and engaging content.
  • Proven experience in managing creative campaigns and working with cross-functional teams.
  • Proficiency in digital marketing tools, CRM platforms, and analytics.
  • Salary Range: $80,000 - $120,000 per year, depending on experience.
Benefits

We offer a competitive salary, excellent benefits package, and opportunities for professional growth and development.



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