Senior Digital Marketing Specialist

3 days ago


Ahmedabad, Gujarat, India Synotive Technologies Full time

We are Synotive Technologies, a leading technology company based in Ahmedabad. We are currently hiring for the position of Senior Digital Marketing Specialist.

Estimated Salary: ₹70,00,000 - ₹90,00,000 per annum.

About Us

Synotive Technologies is a cutting-edge technology company that specializes in digital marketing solutions. We are committed to providing innovative and effective solutions to our clients.

About the Job

We are seeking a highly skilled Senior Digital Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing our digital marketing strategy, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.

Responsibilities

  • Develop and execute a comprehensive digital marketing strategy to drive traffic and generate leads
  • Conduct ongoing keyword research to identify opportunities for SEO improvement
  • Implement content recommendations to enhance SEO performance
  • Optimize website content and landing pages for search engine optimization
  • Work with tools such as SEMrush, Google Keyword Planner, and other SEO-related tools
  • Collaborate with editorial and marketing teams to ensure SEO best practices are integrated into content creation
  • Develop and execute link-building strategies
  • Work with the development team to ensure SEO best practices are followed for newly developed code
  • Analyze competitors' advertising links to inform SEO and PPC strategies
  • Recommend adjustments to website architecture, content, linking, and other factors to improve SEO
  • Execute paid search campaigns, tracking ROI, and ensuring maximum performance for paid search initiatives
  • Analyze website traffic, PPC campaigns, and other key metrics to inform strategy
  • Track and report on campaign expenses and reconcile discrepancies to stay on budget
  • Continuously optimize copy and landing pages for paid PPC campaigns

Requirements

To be successful in this role, you will need:

  • Bachelor's degree in Marketing or a related field
  • 7-8 years of experience in digital marketing, preferably in an SEO/SEM specialist role
  • Strong understanding of SEO principles and practices
  • Ability to analyze data and make informed decisions
  • Excellent communication and project management skills

If you have a passion for digital marketing and want to work with a dynamic team, please apply for this exciting opportunity.



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