Senior Digital Marketing Specialist
3 days ago
We are Synotive Technologies, a leading technology company based in Ahmedabad. We are currently hiring for the position of Senior Digital Marketing Specialist.
Estimated Salary: ₹70,00,000 - ₹90,00,000 per annum.
About Us
Synotive Technologies is a cutting-edge technology company that specializes in digital marketing solutions. We are committed to providing innovative and effective solutions to our clients.
About the Job
We are seeking a highly skilled Senior Digital Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing our digital marketing strategy, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
Responsibilities
- Develop and execute a comprehensive digital marketing strategy to drive traffic and generate leads
- Conduct ongoing keyword research to identify opportunities for SEO improvement
- Implement content recommendations to enhance SEO performance
- Optimize website content and landing pages for search engine optimization
- Work with tools such as SEMrush, Google Keyword Planner, and other SEO-related tools
- Collaborate with editorial and marketing teams to ensure SEO best practices are integrated into content creation
- Develop and execute link-building strategies
- Work with the development team to ensure SEO best practices are followed for newly developed code
- Analyze competitors' advertising links to inform SEO and PPC strategies
- Recommend adjustments to website architecture, content, linking, and other factors to improve SEO
- Execute paid search campaigns, tracking ROI, and ensuring maximum performance for paid search initiatives
- Analyze website traffic, PPC campaigns, and other key metrics to inform strategy
- Track and report on campaign expenses and reconcile discrepancies to stay on budget
- Continuously optimize copy and landing pages for paid PPC campaigns
Requirements
To be successful in this role, you will need:
- Bachelor's degree in Marketing or a related field
- 7-8 years of experience in digital marketing, preferably in an SEO/SEM specialist role
- Strong understanding of SEO principles and practices
- Ability to analyze data and make informed decisions
- Excellent communication and project management skills
If you have a passion for digital marketing and want to work with a dynamic team, please apply for this exciting opportunity.
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