Digital Marketing Specialist

2 weeks ago

Thrissur, Kerala, India beBeeGrowth Full time ₹ 12,17,600 - ₹ 15,13,200

About Our Lead Acquisition Role

As a Senior Growth Associate, you will lead our digital distribution efforts and drive ambitious growth targets. You will have a primary focus on paid digital distribution and be responsible for managing and expanding distribution channels while reducing reliance on third-party vendors.

Key Responsibilities:
  • Paid Digital Distribution: Manage all paid digital distribution channels to generate high-quality leads.
  • Strategy & Execution: Develop and implement a robust lead acquisition strategy, including the full cycle of idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
  • Channel Management: Take full ownership of key distribution channels, removing reliance on third-party vendors and bringing channel management in-house to ensure direct control and maximum efficiency.
  • Experimentation & Optimization: Conduct rigorous A/B testing and other experiments to continuously improve campaign performance. Analyze data to identify new opportunities for growth and iterate rapidly on successful strategies.
  • Performance Analysis: Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.

Requirements:

  • Proven experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.
  • A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
  • A proactive, hands-on, approach to work.
  • Strong analytical skills and the ability to use data to inform decision-making.
  • A growth hacking mindset with a history of implementing creative, scalable, and unconventional strategies.

Benefits:

  • Competitive salary and benefits package.
  • Ongoing training and professional development opportunities.
  • Collaborative and dynamic work environment.

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