Brand Leadership Position

1 month ago

Gurgaon, Haryana, India Bennett Coleman & Co. Ltd. (The Times of India) Full time

About Bennett, Coleman & Co. Ltd. (The Times of India)

We are a leading media conglomerate in India, renowned for our prominent publications such as The Times of India, The Economic Times, and many others. With a rich legacy spanning over 180 years, we are dedicated to delivering news, information, and entertainment to millions of readers across the country.

Our commitment to journalistic excellence, innovation, and integrity has earned us a trusted position in the industry. As we continue to evolve, we are embracing a transformative journey to bring newer content consumption experiences to our audience.

About the Role

The Times of India Brand team is a key driver of our business, responsible for conceptualizing, monitoring, and managing our business road map for the publication. The team oversees a portfolio of products and maintains brand integrity across all branding initiatives and communications.

This position will support brand marketing initiatives across Northern markets, aiming to enhance brand equity and engagement with TOI Brand, while developing new initiatives to acquire new audiences across omnichannel platforms and for monetization.

Key Responsibilities

  • Develop and execute quarterly/ annual marketing plans aligned with clear brand and product objectives for markets in North.
  • Implement strategic IPs for Northern markets and collaborate with ad sales teams to secure external sponsorships.
  • Execute insights-based initiatives for strategic national projects to enhance brand equity and engagement, as well as for new audience aggregation across platforms.
  • Contribute a digital native perspective to brand plans.
  • Collaborate with agency partners for creative development.
  • Work with external partners for the development and execution of media plans and on-ground activation.
  • Support internal teams to optimize circulation through the execution of consumer promotion activities.
  • Responsible for competitive tracking, data analysis, and the generation of MIS reports.

Requirements and Qualifications

  • MBA from a Tier 2 institute with 5-8 years of hands-on experience in brand management.
  • Marketing experience across brand communications, performance marketing / growth marketing, social storytelling. Strong data-orientation and native digital marketing skills are essential.
  • Cross-media execution experience is also necessary.
  • A strong bias for action, the ability to navigate ambiguity, and high grit.
  • Ability to operate smoothly in a fast-changing environment with multiple stakeholders. Strong communication & stakeholder-management skills.
  • Strong analysis and presentation abilities, knowledge of measurement tools and techniques, and a hunger for learning.

What We Offer

Inclusive Workplace: We are an inclusive workplace, where diversity is valued, and everyone feels welcomed. We embrace everyone with open hearts and minds.

Embracing Change: We welcome change and encourage innovative thinking and adaptability in our dynamic environment.

Growth Opportunities: We believe we grow when our people grow, offering numerous opportunities for professional and personal development.

People-Centric Policies: Our policies are designed with our people in mind, including a creche facility, comprehensive leave policies, flexible work hours, guest house facility, a robust POSH policy, to name a few.

Collaborative Culture: We foster a positive and collaborative culture, where employees are encouraged to share ideas, support each other, and work together towards common goals. At BCCL, we are more than colleagues; we are a family.

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