Digital Marketing Leader
2 weeks ago
We are seeking an experienced digital marketing leader to spearhead our growth acceleration strategies in the real estate tech sector.
Role Overview:
This is a key position responsible for driving measurable business results through high-impact campaigns and data-driven performance marketing strategies.
Key Responsibilities:
- Performance Marketing Strategy: Design and implement data-driven performance marketing strategies to drive customer acquisition and engagement across multiple channels.
- Campaign Execution & Optimization: Monitor campaign performance daily, execute A/B tests, and use advanced tools like programmatic advertising and retargeting to boost conversions.
- Data Analysis & Insights: Analyze campaign data to identify trends, generate actionable insights, and inform strategy refinement.
- Market and Audience Understanding: Stay updated on consumer behavior trends in the real estate sector to tailor campaigns effectively.
- Innovation and Trends: Experiment with new formats, channels, and strategies to drive competitive advantage.
- Collaboration and Stakeholder Management: Work closely with creative teams, partner with external agencies, and collaborate with product and sales teams to align marketing initiatives with business goals.
Requirements:
- Experience: 5-7 years of hands-on performance marketing experience, with at least 2 years in a real estate tech or similar industry.
- Technical Skills: Expertise in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms. Proficiency with analytics platforms such as Google Analytics, Data Studio, and attribution tools.
- Behavioral Skills: Analytical mindset, excellent communication and presentation skills, and high adaptability and problem-solving skills in a fast-paced environment.
Estimated Salary: $120,000 - $180,000 per year based on location and industry standards.
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