Unlock Performance Growth as a Digital Marketing Expert

2 days ago

Navi Mumbai, Maharashtra, India beBeeDigital Full time ₹ 18,00,000 - ₹ 20,00,000
Job Title: Digital Marketing Specialist

We are seeking a seasoned marketing expert with 6-8 years of hands-on experience in planning and executing paid digital campaigns across various platforms.

The ideal candidate should have a proven track record in driving performance-led growth in the FMCG or D2C space, with a deep understanding of digital advertising channels like Meta, Google, and other eCommerce networks.

This person will work cross-functionally with creative and product teams, bringing analytical rigor, media planning expertise, and a strong creative eye to build high-impact campaigns.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies.
  • Lead media planning, budgeting, and performance forecasting across platforms.
  • Identify the right mix of channels and optimize campaign performance based on key metrics such as CAC, ROAS, CTR, CVR, and others.
  • Collaborate with the creative team to develop impactful ad creatives, landing pages, and messaging that drives conversions.
  • Monitor and analyze daily/weekly campaign performance, generate reports, and identify opportunities for improvement.
  • Conduct experimentation and A/B testing across audiences, creatives, bidding strategies, and funnels.
  • Stay updated with the latest platform trends, beta features, and algorithm changes.
  • Coordinate with sales, product, and retention teams to ensure aligned marketing objectives.
Required Skills & Experience:
  • 6-8 years of hands-on experience in digital marketing, preferably in FMCG, CPG, or D2C brands.
  • Strong grasp of Meta Ads Manager, Google Ads, and platform-specific tracking tools.
  • Experience with eCommerce marketplace ads and familiarity with QQcom or Tencent ecosystem is a bonus.
  • Ability to balance both strategy and execution thinking big while acting quickly.
  • Creative sensibility to evaluate ad creatives and understand what resonates with audiences.
  • Analytical mindset with expertise in Excel, dashboards, and marketing analytics tools.
  • Strong communication and cross-functional collaboration skills.
  • Comfort working in a fast-paced, dynamic environment.
Good to Have:
  • Experience managing or mentoring junior marketers or agencies.
  • Exposure to programmatic advertising or influencer-driven paid campaigns.
  • Knowledge of SEO, CRM, and retention marketing tools.

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