Digital Marketing Specialist

1 week ago


Hyderabad, Telangana, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

We are seeking an experienced Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective paid advertising campaigns across various platforms.

Key Responsibilities
  • Paid Campaign Management: Plan and optimize advertising campaigns on Meta Ads and Google Ads to drive lead generation, sales, and brand awareness.
  • Performance Analysis: Monitor key metrics such as CTR, CPA, ROAS, and conversion rates to inform data-driven decisions.
  • Analytics & Tracking: Use Google Analytics and Google Tag Manager to track campaign performance and user behavior, providing actionable insights to optimize strategies.
  • Remarketing & Lead Nurturing: Develop and implement remarketing strategies to re-engage existing leads and improve customer retention.
  • Local SEO & Competitor Research: Optimize Google My Business listings and track their performance to stay ahead of competitors.
  • Lead Quality & Funnel Optimization: Analyze lead quality and improve lead generation forms and landing pages to enhance the customer journey.
  • Team Leadership: Lead a team of marketing professionals and assign tasks for successful campaign execution.

To succeed in this role, you will need 2+ years of experience in Paid campaigns, knowledge of Meta Ads and Google Ads, and ability to create segmented audience lists based on lead behavior and website activity.



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