Digital Marketing Strategist
3 days ago
About Emeritus:
We are committed to making high-quality education accessible and affordable worldwide by collaborating with top-tier universities. Our mission is to transform lives, companies, and organizations through short courses, degree programs, and executive education.
Overview:
Emeritus was founded in 2015 as part of the Eruditus Group. With over 2,000 employees globally, we operate in major cities across the world, including Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. Our recent $650 million funding round has valued us at $3.2 billion, backed by prominent investors like Accel, SoftBank Vision Fund 2, and Sequoia Capital India.
Your Role:
As a Digital Marketing Strategist, you will play a pivotal role in driving revenue growth for our multimillion-dollar portfolio in a highly evolved data-driven performance marketing environment. Your primary focus will be on overall digital marketing with revenue and cost-of-acquisition (CAC) responsibility across a portfolio of courses, prioritizing user growth and working on growth loops.
Key Responsibilities:
- Develop and execute performance marketing strategies across paid search, paid social, and sponsored publisher channels to achieve quarterly revenue and CAC targets.
- Lead end-to-end execution while collaborating closely with Business, Creative, and Analytics teams.
- Navigate cross-functional relationships with Tech, Analytics, Product, and Creative teams to optimize marketing campaigns.
Requirements:
To succeed in this role, you should have:
- At least 3 years of experience in performance marketing.
- A strong track record of managing complexity and solving problems using a first-principles approach.
- Experience in managing high-revenue deliverable portfolios, preferably with high budget management expertise.
- Excellent understanding of channels like Google, Facebook, and LinkedIn for performance marketing.
- Strong analytical skills and ability to work with large datasets.
- Excellent communication and presentation skills, with great project management expertise.
Benefits:
You will be part of a high-performance team driving revenue growth and innovation in the EdTech industry. With opportunities for career growth across various functions, you will be able to develop your skills and take on new challenges. We offer a competitive salary range of $120,000 - $180,000 per year, depending on your experience and qualifications.
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