Strategic Content Developer

11 hours ago

Kannur, Kerala, India beBeeContent Full time ₹ 4,00,000 - ₹ 4,80,000
Senior Content Writer Job Description

This is a client-facing role that demands a blend of technical expertise, creative storytelling, and operational excellence.

  • We are seeking an experienced Senior Content Writer to play a pivotal role in shaping our content strategy.

The ideal candidate will have 5-6 years of experience in strategic content development within tech, consulting, or marketing automation domains.

A portfolio demonstrating diverse, high-impact content across formats and industries is essential for this position.

  • To succeed in this role, you must be proficient with content management systems, SEO, analytics, and marketing automation tools.

Bachelor's degree in Communications, Journalism, Marketing, or a related field; Master's preferred. Strong organizational skills and the ability to multitask are also required.

Job Responsibilities:
  • Develop and execute comprehensive content strategies that support clients' offerings, automation solutions, and client marketing objectives.
  • Create, edit, and optimize high-impact content for digital platforms, including web pages, blogs, whitepapers, case studies, solution briefs, infographics, press releases, and thought leadership articles.
  • Produce authoritative thought leadership pieces, ghostwritten articles for CXOs, and executive content that position the customer and its clients as industry pioneers.
  • Multiformat Content Creation: Conceptualize and storyboard content for long-form articles, podcasts, corporate videos, webinars, and multimedia assets aligned with our automation and digital transformation focus.
  • Marketing & Sales Collateral: Develop compelling marketing assets such as campaign landing pages, service portfolios, solution kits, brochures, and info-graphics to support lead generation and sales efforts.
  • Leverage Industry Knowledge: Deep understanding of B2B and B2C landscapes across tech, retail, manufacturing, engineering, pharma, BFSI, and education.
Key Performance Indicators (KPIs):
  • Impactful content engagement (web traffic, social shares, lead conversions).
  • Timely delivery of content assets.
  • Growth in organic reach, SEO rankings.
  • Client satisfaction and feedback.
  • Innovation in content formats and storytelling.
  • Effective utilization of marketing automation and analytics tools.

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