Strategic Media Director

7 days ago


Gurgaon, Haryana, India PivotRoots Digital Private Limited Full time

Job Summary:

As a key member of our team, the Senior Media Director - Strategy & Operations will be responsible for leading the development and implementation of robust paid media strategies aligned with overall marketing and business objectives.

Key Responsibilities:

  1. Develop and implement paid media strategies that drive business growth and maximize ROI.
  2. Collaborate with the marketing leadership team to define paid media objectives, goals, and key performance indicators (KPIs).
  3. Lead and mentor a team of paid media specialists, providing guidance, training, and support to ensure individual and collective success.
  4. Stay up-to-date with industry trends and emerging technologies to ensure the continuous evolution and optimization of paid media strategies.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
  • 10+ years of proven experience in managing paid media campaigns, with a focus on PPC, display, social media, and programmatic advertising.
  • Strong analytical skills with the ability to interpret data, draw conclusions, and make actionable recommendations.
  • Experience with industry tools and platforms such as Google Ads, Facebook Ads Manager, DV360, Adserving, and BAV tools.


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