Strategic Media Director
7 days ago
Job Summary:
As a key member of our team, the Senior Media Director - Strategy & Operations will be responsible for leading the development and implementation of robust paid media strategies aligned with overall marketing and business objectives.
Key Responsibilities:
- Develop and implement paid media strategies that drive business growth and maximize ROI.
- Collaborate with the marketing leadership team to define paid media objectives, goals, and key performance indicators (KPIs).
- Lead and mentor a team of paid media specialists, providing guidance, training, and support to ensure individual and collective success.
- Stay up-to-date with industry trends and emerging technologies to ensure the continuous evolution and optimization of paid media strategies.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- 10+ years of proven experience in managing paid media campaigns, with a focus on PPC, display, social media, and programmatic advertising.
- Strong analytical skills with the ability to interpret data, draw conclusions, and make actionable recommendations.
- Experience with industry tools and platforms such as Google Ads, Facebook Ads Manager, DV360, Adserving, and BAV tools.
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