Marketing Response Specialist

2 weeks ago

Chennai, Tamil Nadu, India Ciklum Full time
Job Opportunity

Ciklum, a leading custom product engineering company, is seeking a skilled Marketing Response Specialist to join their team in India. With a global presence and over 4,000 highly skilled professionals, Ciklum supports both multinational organizations and scaling startups.

Responsibilities:

  • Lead Nurturing: Engage with leads generated through marketing initiatives from the UK and guide them through the sales funnel to create demand for Ciklum's services.
  • Outbound Prospecting: Utilize outbound sales techniques to identify and engage potential clients via email, phone calls, and meetings.
  • Email Marketing: Craft and send personalized outbound lead nurturing emails, tailored for the UK Market, using HubSpot or similar automation software.
  • Performance Tracking: Monitor and analyze the performance of outreach campaigns, providing insights and recommendations on what strategies are most effective.
  • CRM Management: Efficiently use HubSpot CRM to track lead interactions, manage follow-ups, and maintain accurate records.
  • Content Utilisation: Leverage digital content and resources to engage leads and provide them with valuable information about Ciklum's offerings.
  • Event Follow-Up: Follow up with leads from events, webinars, and other marketing activities to nurture relationships and move them into the sales pipeline.
  • Reporting: Generate reports on lead nurturing activities and campaign performance to provide insights to the business.

Requirements:

  • Experience: 3-5 years of experience in a similar role, with a proven track record in marketing response, inside sales, lead generation, or sales development experience on an international level (selling over the phone, cold calling), preferably IT services or software business.
  • Communication: Excellent written and verbal communication skills with the ability to craft persuasive and engaging emails.
  • Language: Fluency in English, understanding of UK Language nuances.
  • CRM Proficiency: Familiarity with HubSpot CRM or other marketing automation tools for email marketing and lead management.
  • Outbound Sales: Strong interest in outbound sales prospecting, with experience in prospecting via email, phone calls, and meetings.
  • Analytical Skills: Ability to track and analyze campaign performance and provide actionable insights.
  • Self-Starter: Highly motivated, proactive, and able to work independently as well as part of a team.
  • Tech Savvy: Comfortable using digital tools and technology to enhance marketing and sales efforts.
  • Global Mindset: Ability to thrive in a global organisation, working collaboratively with teams based in the UK, US, and Western Europe.

What We Offer:

  • Care: Comprehensive company-paid medical insurance, financial and legal consultation.
  • Tailored Education Path: Regular internal events, Udemy licence, language courses, and company-paid certifications.
  • Growth Environment: Collaborative community of skilled professionals, locally and globally.
  • Flexibility: Hybrid work mode at Chennai or Pune.
  • Opportunities: Valuable career growth options, Resourcing Team support.
  • Global Impact: Work on large-scale projects that redefine industries with international and fast-growing clients.
  • Welcoming Environment: Friendly team, open-door policy, informal atmosphere within the company, regular team-building events.

We estimate the salary for this position to be around £40,000 - £60,000 per annum, depending on experience.

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