Marketing Response Professional

2 days ago


Chennai, Tamil Nadu, India Ciklum Full time
Job Opportunity: Marketing Response Representative

We are seeking a skilled Marketing Response Representative to join our team in India. This is an exciting opportunity for a professional with experience in marketing response, inside sales, lead generation, or sales development.

About the Role:
  • Lead Nurturing: Engage with leads generated through marketing initiatives and guide them through the sales funnel to create demand for Ciklum's services.
  • Outbound Prospecting: Utilize outbound sales techniques to identify and engage potential clients via email, LinkedIn, and phone calls.
  • Email Marketing: Craft and send personalized outbound lead nurturing emails using HubSpot or similar automation software.
  • Performance Tracking: Monitor and analyze the performance of outreach campaigns and provide insights on effective strategies.
Key Responsibilities:
  1. Craft persuasive and engaging emails to nurture leads.
  2. Analyze campaign performance and provide actionable insights.
  3. Utilize digital content and resources to engage leads and provide them with valuable information about Ciklum's offerings.
  4. Follow up with leads from events, webinars, and other marketing activities to nurture relationships and move them into the sales pipeline.
  5. Generate reports on lead nurturing activities and campaign performance to provide insights to the business.
Requirements:
  • Experience: 3-5 years of experience in a similar role, preferably in IT services or software business.
  • Communication: Excellent written and verbal communication skills.
  • Language: Fluency in English and understanding of UK language nuances.
  • CRM Proficiency: Familiarity with HubSpot CRM or other marketing automation tools.
  • Outbound Sales: Strong interest in outbound sales prospecting.
  • Analytical Skills: Ability to track and analyze campaign performance.
  • Tech Savvy: Comfortable using digital tools and technology to enhance marketing efforts.
What We Offer:
  • Comprehensive company-paid medical insurance.
  • Tailored education path with regular internal events, Udemy licence, language courses, and company-paid certifications.
  • Growth environment with opportunities to share experience and level up expertise.
  • Hybrid work mode at Chennai or Pune.
  • Opportunities for growth and professional development.
  • Welcoming environment with open-door policy and informal atmosphere.


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