Digital Marketing Strategist

2 weeks ago

Anand, Gujarat, India beBeePerformance Full time ₹ 15,00,000 - ₹ 20,00,000

Gabit's vision is to empower individuals with science-backed solutions for a healthier and longer life. Their platform focuses on the interconnectedness of health, encompassing five key pillars: nutrition, fitness, sleep, mental wellness, and skincare.

Personalized nutrition and fitness programs are offered to achieve specific goals like weight loss and manage chronic conditions such as pre-diabetes, diabetes, and gut health. The platform includes fitness wearables and evidence-based skincare products, allowing users to enhance their overall well-being.

About this role:

This Digital Marketing position involves expanding digital presence through cutting-edge strategies, achieving and exceeding targeted objectives. The incumbent will leverage expertise in Amazon Ads and e-commerce platforms to optimize campaigns, maximize ROI, and drive quality traffic and conversions globally.

Main responsibilities include:

  • Developing strategic advertising campaigns tailored to business objectives, target audience, and resource allocation
  • Conducting thorough keyword and audience research to identify opportunities for campaign optimization
  • Setting up, managing, and optimizing Amazon ads campaigns across Amazon, domestic, and international platforms
  • Maintaining track of campaign performance metrics such as CTR, CPC, CPA, ROAS, and adjusting strategies accordingly to meet or exceed KPIs
  • Analyzing campaign performance data using Analytics and other reporting tools
  • Generating reports outlining key findings, trends, and actionable recommendations for continuous improvement

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