Digital Marketing Professional
2 weeks ago
We're a boutique agency focused on impact rather than volume.
About the Role- Our team is looking for a Paid Digital Specialist with hands-on experience managing both Meta Ads and Google Ads, who can work collaboratively as part of a high-performing team.
- The successful candidate will receive clear briefs and strategy direction from our Australian team members and be responsible for executing to a high standard, asking questions when needed, and continually learning.
- Plan, set up, launch, and optimize campaigns on Google Ads (Search, Pmax) and Meta Ads (Facebook & Instagram)
- Develop and maintain account structures that support efficient testing and long-term scalability
- Stay up-to-date with algorithm changes, audience trends, and platform updates
- Set up, test, and maintain conversion tracking across platforms (GA4, Meta, Google Ads)
- Troubleshoot and refine attribution setups
- Work with Shopify integrations, conversion APIs, and tagging systems (GTM etc.)
- Manage budgets, bids, ROAS targets, and pacing
- Optimize for CPL, CPA, or ROAS depending on client goals
- Use data and creative testing to improve results over time
- Create short videos to explain strategy, wins, or performance issues
- Prepare reports with clear insights (not just charts)
- Contribute to internal discussions on client performance
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