Digital Campaign Strategist
1 day ago
Bridgenext is a global digital consultancy that helps clients innovate with intention and realize their digital aspirations by creating digital products, experiences, and solutions around what real people need.
We are seeking an experienced Senior Campaign Manager to join our team in Pune, India. As a Senior Campaign Manager, you will be responsible for planning, executing, and measuring the success of marketing campaigns for North America.
Key Responsibilities:- Campaign Strategy Development: Develop integrated marketing campaigns that promote Bridgenext's offerings.
- Campaign Planning and Execution: Lead end-to-end campaign planning, including audience segmentation, messaging, content development, and channel selection.
- Content Creation: Work closely with the content marketing team to create compelling and engaging content, including blog posts, whitepapers, case studies, infographics, videos, and webinars, to support campaign objectives.
- Performance Monitoring and Optimization: Track campaign performance metrics, analyze results, and identify opportunities for optimization.
- Budget Management: Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes within budgetary constraints.
- Bachelor's degree in marketing or a related field.
- 8+ years of experience in marketing, with a focus on campaign management for software products, platforms, or services companies.
- Experience with Salesforce and Hubspot or similar automation tools.
- Strong project management and organizational skills.
- Competitive salary of ₹15,00,000 - ₹25,00,000 per annum.
- Opportunity to work with global teams on challenging and innovative marketing campaigns.
- Collaborative and supportive work environment.
- Opportunities for professional development and growth.
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