Digital Marketing Strategist
6 hours ago
Estimated Salary: $85,000 - $115,000 per annum.
About Tru Performance Inc
We are a technology-driven agency partnering with global companies to deliver innovative solutions across multiple disciplines. Our team specializes in using advanced AI, ML, and automation to streamline processes, increasing efficiency and driving business growth.
Key Responsibilities:
- Campaign Management: Strategize, manage, and optimize campaigns across Google Ads, Meta Ads, and other advertising platforms to achieve campaign objectives.
- Competitor Analysis: Conduct thorough competitor analysis to identify trends, opportunities, and areas for improvement.
- Collaboration: Collaborate with creative and content teams to develop compelling ads and high-converting landing pages.
- Budget Management: Monitor ad spend, budget pacing, and ROI to ensure efficient allocation of marketing budgets.
- Data Analysis: Track, analyze, and report on campaign performance, using data-driven insights for quarterly and annual business reviews.
Required Skills:
- A minimum of 3 years' experience managing paid media campaigns across multiple platforms.
- Proven analytical skills and experience in performance reporting and data analysis.
- Expertise in ad copy creation and conducting A/B testing to improve performance.
- Experience with conversion tracking setup and management (preferred).
- Strong communication skills and the ability to collaborate effectively within a team.
- Managed a monthly advertising budget of $10,000 or equivalent.
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